Search results for "échelle de mesure"
showing 5 items of 5 documents
Conceptualizing and Measuring the Perceived Value of an Arts Venue as Applied to Live Performance
2008
International audience; This paper mobilizes the concept of value to investigate the influence of physical surroundings on artistic experiences. First the literature on value is reviewed to ascertain just how useful the concept is for understanding the physical environment. The use of the concept supplements other research perspectives on the issue of physical surroundings (sensorial marketing, appropriation). There follows a presentation of the various stages in constructing a scale of perceived value applied to live performances. The paper concludes with a discussion of results (contributions, management implications, research limits, and avenues for further inquiry).
L'interaction lieu – objet comme modélisation de l'expérience culturelle vécue : définition, mesure et validation empirique dans le cas du spectacle …
2006
This article proposes to reconsider the concept of lived cultural experience. In a first part, we explore the track of value. We try to justify of its interest to apprehend the experience. We also seek to improve the conceptualization of the experience by defining it as an interaction place - object. Then, in a second part, we present an empirical test of this conceptualization in the field of lives performance. This test is followed of a discussion about the results.
Conceptualisation et mesure de la valeur perçue d'un lieu de consommation. Application au domaine du spectacle vivant
2005
This article seeks to understand the role of a place during a consumption experience. We explore the track of value and present a scale of perceived value of a place. In this way, we have done a state of art about the value and we justify for using this concept to grasp the physical environment. We present the stages of the scale's building.
L'interaction lieu - objet comme conceptualisation de l'expérience vécue : test d'un modèle intégrateur
2008
L'expérience vécue par le consommateur fait l'objet de conceptualisations réductrices et normatives en marketing. Cet article défend une conceptualisation plus étoffée de l'expérience vécue fondée sur une interaction lieu-objet et s'appuyant sur le concept de valeur. Une analyse empirique dans le domaine du spectacle vivant est menée en vue de comparer des modélisations concurrentes de l'expérience vécue. Les résultats mettent en avant l'importance du rôle joué par le lieu de consommation comme cadre de l'expérience vécue et confirment son influence indirecte sur la valeur globale perçue. Enfin, ils permettent une validation des différents outils destinés à opérationnaliser ce modèle.
L'interaction lieu – objet comme conceptualisation de l'expérience vécue : proposition d'un modèle intégrateur
2008
This article proposes to reconsider the concept of lived experience by the consumer which is the object of a normative vision in marketing. Thanks to the concept of value, we seek to improve the conceptualization of the experience by defining it as an interaction place - object. We conduct an empirical analysis on the field of live shows to compare rival modellings of lived experience. The results show the importance of the consumption place as frame of lived experience and confirm an indirect influence of the place on global perceived value. Finally, they allow a validation of differents scales used in this model.